Resume | mattaboutcars

Professional Resume

Write articles on Electric Vehicle adoption covering EV battery recycling and replacement, driving range, environmental impact, charger installation, and charging costs.
Pitch article topics and answer consumer maintenance questions on tires, oil, brake repair, key replacement, and airbag replacement.
Research and create content educating buyers on financing, trade-ins, towing, drivetrains, hybrids, plug-in hybrids, and more.

Create precise vehicle descriptions, ensuring accurate representation and timely delivery of high-quality written content in the fast-growing online collector car auction space.
Tailor the content of compelling auction listings of Porsche, Lamborghini, Mercedes, and Land Rovers to highlight each vehicle's unique features and attributes, maximizing their appeal to highly discerning and knowledgeable consumers.

Automotive Strategist - Honda

Developed a comprehensive benchmarking and maturity assessment for Honda's connected offerings, resulting in strategic recommendations that improved Honda's J.D. Power Ranking from 30th to 3rd.
The enhanced customer satisfaction achieved through the implemented recommendations was reflected by an App Store rating increase from 1.3 to 4.5 out of 5.
Leveraged customer preference and marketplace research to identify gaps in services and opportunities for Honda to provide differentiated mobile offerings to customers.

Collaborated with global IBM Healthcare partners to curate captivating articles and videos showcasing IBM's expertise, innovation, and groundbreaking findings.
Led mockup reviews, marketing approvals, design, and social media promotion.

Evaluated competitors' websites to develop a content strategy to transform MarketScan’s Minimum Viable Product website for full deployment while targeting the intended buyer.
Presented benchmarking analysis and actionable recommendations to Merative's Marketing, Design, and Digital Strategy teams, resulting in a clear and impactful direction for optimizing key website sections and delivering an enhanced user experience.

Program Manager

Improved the efficiency of a Fortune 100 client that was plagued by staffing shortages.
Iteratively refined their agile process, improved cross-functional communication among previously fragmented workstreams, and resolved dependencies enabling client to more accurately plan and achieve their business objectives.

User Experience (UX) Lead

Redesigned requirements process by providing users with access to a product prototype earlier in the development process which improved client satisfaction and reduced redelivery of products by 100%.
Co-facilitated Human-Centered Design Thinking session with 30 international users for customer insights to map pain points and prioritize enhancements for a global application.
Designed and maintained customer narrative for pilot of TSA News mobile app, providing client with insight into success of app and detailed improvements required for full deployment.