Volvo XC40 First Drive: Entry-Level SUV, Premium Price

Volvo has been on a winning streak since the 2015 introduction of the reborn XC90. Having driven the recently redesigned XC90, V90 Cross Country, S90, and XC60, I was excited to get behind the wheel and see if Volvo struck gold again. The XC40 successfully balances resembles the latest Volvo design language while maintaining its own distinct look from its larger XC60 and XC90 crossover counterparts. The T-5 AWD R-Design I drove has an as-tested sticker price of $46,000 (base price is $35k). For that price, you could find the lower-spec larger XC60 or a mildly used XC90. After a little bit of sticker shock, I took Volvo’s newest model out for a spin.

Entering in and out of the vehicle is very easy, not a step up or down, more of a slide. The seating position is excellent. It’s very upright and forward visibility is excellent – a positive train inherited from the classic Volvos of the 80s and 90s. Rear visibility is another story. The lack of window between the C and D pillars is something I was disappointed by at first. However, the rear seat headrests (when up) block where you would see the window from the Driver’s seat. While not ideal, and there are many companies such as Volvo that make it very easy to fold rear headrests for added visibility, the design doesn’t impede visibility as badly as I was anticipating.

The interior is very well designed. The large square windows will satisfy Volvo loyalists and provide an airy and spacious feel to the cabin. In a segment plagued by tighter cabins due to coupe-like sloping rooflines, Volvo’s utilitarian priorities set it apart from the other subcompact SUVs that have restricted carrying capacity. The rear seat is spacious while still leaving a sizeable cargo hold. There is also a plethora of large storage bins on the doors and in the center console. Overall, space is used very well. Unfortunately, cost cutting is evident in the cabin materials which are of a lower quality than the rest of the Volvo lineup. Additionally, I found the gear-selector to be frustrating and not user friendly. However, I am sure after more practice it would become second nature to most drivers.

The T-5’s turbo 4-cylinder provided more than ample power. This is currently the only engine option; however, a smaller 3-cylinder is expected soon. To save money, I would probably go with the smaller engine. Handling was commendable for a tall vehicle making highway lane changes easy. Overall, it manages to not only be an easy car to live with, but also a lot of fun to drive.

The new XC40 is exactly what Volvo has needed for a while. In recent years, luxury automakers have been focused on adding entry-level models to their lineups. However, under Geely’s ownership, Volvo has focused on moving upmarket making the brand noticeably absent from this segment. Thus, as a traditionally more upscale than luxury brand, Volvo has a lot of ground to make up. With the XC40, they fill that gap, in what in many ways is a modern replacement for the S40 and V50 as the most affordable Volvo model. Its youthful appeal should draw new buyers and further help reimage the storied Swedish brand.